Our Team

Our Team

Founding Board Members

Arif Abdul Aziz a young & versatile entrepreneur is founder & Chairman of Alif Investments. Furthermore he is also managing his family business as Director, Memon Abdul Aziz Trading LLC. a flagship group that provides construction material to several countries across the globe .The group caters to the needs of customers across 3 continents .His passion and drive to find the most appropriate solutions has helped increase the asset value of his business and take a lead in a highly specialized and competitive market.
Asif Jabbar, Founder & CEO of Alif Investments over the years led several business development ventures at small & large scale. His broad ranging experience began at a very young age he began by managing investor portfolios at the Stock Exchange .Business Link was the stepping stone in 1993 ,from here onwards it has been a continuous journey of development ,innovation and inspiring ideas of growth.

Under his dynamic leadership Asif, managed to build one of the largest imports and distribution houses in Pakistan .It was his vision and use of modern IT technology that led to innovative management style to manage their finances and large inventories through specialized software. In 1998 Narji Trading began operations in UAE .Starting from Casio Calculators, within a short span of time several multinational brands came on board with their products and soon the group was importing and exporting products in several countries around the world. Setting up a factory in China, developing the Shinon brand and almost 500 products supplying to Africa and Asia, Asif’s market visionary and product development expertise has built a strong repute in the business community of Pakistan, UAE & China.

Challenges are never enough for Asif it was the drive of achievement that made him head Fortune Homes group and create history in real estate ventures in UAE .Once more innovating through new modes of advancing business such as under writing projects and venturing into major property agreements such as RAIKIA & HYDRA. Presently Asif has dedicated all his expertise, time & resources towards Alif Investments.

Ovais Jabbar brings with him two decades of experience in business development .Well known in the UAE industry for his entrepreneur skills and developing strategic alliances in various markets. He has to his credit the first milestone achievement of attaining sole distributor rights for Casio and Citizen Products in Pakistan. This led the road to a series of brands in electronics and home appliances joining the group .Building strategic alliances with numerous multinational businesses has made him an expert in managing multiple brands simultaneously.

Ovais has a continuous drive to raise the bench mark and therefore he went on to set up his own facility of manufacturing car navigation & audio – visual products with local partners in Guangzhou China & Hong Kong. The manufacturing unit developed customized products for whole sale markets of Europe ,Africa ,Middle East ,GCC & Asia .Under the brand name of Shinon more than 500 products were developed and marketed across the globe .His dynamic ,consultative management style attracts and retains expert staff in areas where specific expertise is required.

Management Board

Ahsanullah Muhammad
Managing Director
  • Is the Managing Director of ALIF group Dubai, and is 44 years old; a MBA and CMA. Worked 15 years in shopping malls and facility management companies as senior executive in the Middle East. 8+ years of experience in specialty retail industry. Member of ICSC and Middle East Council of shopping center. Currently he also holds the position as Chairman of AREEJ Group of Companies in Dubai and Director of Global Mall Trade Worldwide Miami USA.
  • AREEJ Group has a diversified business portfolio in the Middle East particularly as specialty Retail Company while Global Mall Trade Worldwide is engaged in saloon supplies and hair care products distribution to many retailers around the globe.
  • Ahsan has to his credit of bringing more than 15 successful retail concepts in the Middle Eastern market. Ahsan had a wonderful past record as a senior executive in the corporate sector and now enjoying his success as an entrepreneur
  • With over 20 years of work experience in diverse sectors, Abid Yousaf, a Doctorate specializing in Business Administration, joined hands with Alif Investments LLC in 2013 as Group CEO.
  • Excellence in Finance Management, Budgeting, Forecasting and MIS Reporting being his brainwave, Mr. Yousaf has been a keen participant in innumerable conferences and seminars on Finance and Business Administration both in the Gulf and in Pakistan. He has also been actively involved in large scale business setup feasibilities across Gulf and Asia. A quick solution provider, his administration skills are unmatchable. He thinks in numbers being the finance person for years and believes that professionalism and expertise can take you a long way in career. He skillfully implements the art and/or science of managing revenues and resources for the best advantage of the company. He has been a Financial Consultant to several banks, investment/ business groups, and insurance companies from time-to-time.
  • A double graduate in Mathematics & Statistics, MBA, ACS and ACA, has a wide range of experience serving in different responsible positions. Growth has been a part of his life and his hard-work solely wins the credit for this. He has worked across financial services for most of his career and aims to build a strong base for ALIF Group to enter international corporate business world. Believing in the Almighty for his continued blessings, he has faith in the infinite potential of ALIF Group and the team that works with him. He firmly believes that commitment to workplace pays.


Mufti Zubair is a renowned Islamic scholar. He has completed his studies from Dar ul Uloom Karachi and has taught their as well. He is currently the head of Jamia al Suffah Karachi. Mufti Zubair has also done editing and compilation of Fatawa-e-Usmani, a book by Mufti Taqi Usmani.

Mufti Zubair has also appeared on various religious TV programs on ARY, GEO, and Dunya TV as a regular guest. He has also done a religious TV program ‘alif lam meem’ along with Junaid Jamshed.

Sheikh Muhammad Saad Nomani
Member Advisory Board
Sheikh Muhammad Saad Nomani is the renowned recite of the Quran in the Islamic World who is known for his unique ability to render the recitation of the Quran in a manner recited by many world famous reciters, or qaris, of the world.

Sheikh Saad Nomani has been gifted with the talent to read in more than 85 qaris and imams including the imams of the two Holy Mosques of the Muslim world in Makkah and Madinah.


Saeed Anwar is the renowned cricketer .Saeed Anwar graduated from NED University, Karachi in 1989 and is an engineer by profession .He was planning to go to the United States for his Master’s studies before becoming test Cricketer.

He is a member of Alif Investments Global Strategy Committee, advising on strategies to enter new industries and new geographical locations through his valuable insights gained from international cricket in many countries.

Inzimam Ul Haq
Inzimam Ul Haq also known as Inzy, he is a Pakistani cricketer who was a leading batsman and the captain of the Pakistan national cricket team from 2003 to 2007 .He is the second –highest run scorer for Pakistan in test cricket ,after Javed Miandad.

He is a member of Alif Investments Global Strategy Committee.

Muhammad Yousuf
Muhammad Yousuf is a Pakistani right-handed batsman. He is best known in cricket for his achievement in 2006 when he broke the world record for most Test runs in a single calendar year.
Junaid Jamshed is a known personality who gained fame as the foundation of the vital signs in 1987 with the hit song’Dil Dil Pakistan’,and remained in demand throughout the 1990s.

Since then he has focused on Islam and concentrated on reciting nasheeds.His debut religious album,Jalwa –e-Janan was released in 2005 and was followed by Mehboob-e-Yazdaan in

2006,Badr-ud-Duja in 2008,and Vadr-uz-Zaman in 2009.He is also a partner in retail garments chain with the name “J”,read a “Jay Dot”, which has several outlets all over Pakistan.

Junaid Jamshed is a member of Alif Investments Global Strategy Committee.