Under his dynamic leadership Asif, managed to build one of the largest imports and distribution houses in Pakistan. It was his vision and use of modern IT technology that led to innovative management style to manage their finances and large inventories through specialized software. In 1998 Narji Trading began operations in UAE .Starting from Casio Calculators, within a short span of time several multinational brands came on board with their products and soon the group was importing and exporting products in several countries around the world. Setting up a factory in China, developing the Shinon brand and almost 500 products supplying to Africa and Asia, Asif’s market visionary and product development expertise has built a strong repute in the business community of Pakistan, UAE & China. Challenges are never enough for Asif it was the drive of achievement that made him head Fortune Homes group and create history in real estate ventures in UAE . Once more innovating through new modes of advancing business such as under writing projects and venturing into major property
agreements such as RAIKIA & HYDRA. Presently Asif has dedicated all his expertise, time & resources towards Alif Investments.
Ovais has a continuous drive to raise the bench mark and therefore he went on to set up his own facility of manufacturing car navigation & audio – visual products with local partners in Guang-zhou China & Hong Kong. The manufacturing unit developed customized products for whole sale markets of Europe, Africa, and Middle East, GCC & Asia .Under the brand name of Shinon more than 500 products were developed and marketed across the globe . His dynamic, consultative management style attracts and retains expert staff in areas where specific expertise is required.