Alif Investments Group initiated its business in the Middle East in 2009 with a single restaurant (Emly & Chilli. With time we moved ahead and stepped forward with Fashion Apparel (J.) in 2010. Our goal was to provide items of food, clothing and shelter under the guidance of Shariah jurisprudence. To achieve our goal, we found ourselves expanding our businesses in the year 2011 in all brands with a major focus on our Restaurant Division as it is in high demand from our existing customers.